Our Family Business: La Famiglia

Our Family Business: La Famiglia

So we, Serafin, have just celebrated our second anniversary this month, and we are more excited about Serafin's future than we were at its birth. Because we know what we're doing now and that comes with confidence, and with confidence comes less anxiety, and that allows us to embrace, without doubt, that we love what we do!

We are a motley crew - I came from a Current Affairs background (with a degree in fashion and merchandising from FIDM). Amanda, my niece and 2IC, has come from a creative background both in clothing and jewellery. Our other family members have learnt as they go - and are an integral part of our small but growing business. And then there are our artisan and master jewellers but all are highly skilled: some in specific areas; stone setting, digital drawings, gemmology. Some just help us with sourcing ethical gemstones and diamonds, some sourcing recycled gold. And then we have 3 master jewellers that take our designs from their fledgling wings to fruition - just a few lines on paper through to the end of the line - the physical product.

We're a boutique company, and we only say that because we are small, relatively new, artisan, bespoke. We don't have production lines, we are handmade in Sydney.

And have we mentioned that we love what we do? Serafin wouldn't have 'been' but for our family. I set up this company up because I love jewellery and design, of course. But mostly because I wanted a family business. My family is everything to me; we are extremely close. Serafin now employs 6 family members and 7 highly skilled artisans that have also become like family. My passion is quenched.  

Every aspect of Serafin brings me joy - brings us joy. And I've just asked Amanda, who is sitting right next to me, how much of what I wrote she thought was true (not forgetting she is my niece!). Her response; 'Yep! 100%'.

All of us, family and artisans, love what we do. We so hope you love what we do as well. And our baby business is not going anywhere, anytime. We're here for the long, joyous ride.

And BTW this is the only photo that I would let Amanda use for this blog. I'm vain and I'm working on it. 

 

Juanita xo

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